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Marketing Strategy

General marketing strategies that work for neighborhood businesses and local nonprofits.

How to Get Customers in the Door

Dr. Lisa explains how a single email got her off the couch and in the door to buy with research and marketing strategy.

Did You Do the Free Stuff? How to Market Your Business Online

Do the stuff that makes your business viable before you go slapping your new logo on t-shirts and showing off at networking events. Take all that rah-rah empowerment you got from that inspiring women’s conference to sit down and do the damn work.

Does your messaging attract the leads you really want?

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