When your buyer’s journey looks a lot more like a maze than a funnel, it can get expensive to reach sheer volume of prospects you need to tip the scales in your favor.
What if you could focus your energy on wooing a few high-value prospects instead? Learn how it works for high ROI on May 24 at 1PM.
When your buyer’s journey looks a lot more like a maze than a funnel, it can get expensive to reach sheer volume of prospects you need to tip the scales in your favor.
What if you could focus your energy on wooing a few high-value prospects instead? Learn how it works for high ROI on May 24 at 1PM.
Account-based marketing (ABM) is a strategy that concentrates your energy and resources on a set of target accounts in particular market. It’s a holistic view of marketing that prioritizes communication and relationships with existing clients rather than acquiring tons of prospects and leads.
No more tossing (barely) qualified leads at your sales team and crossing your fingers.
Nurture all the stakeholders in a target company equally to shorten the time to approval.
Measure your expenditures and returns with more precision with fewer wasted resources.
Account-based marketing definitely isn’t for every business, or even every B2B. Pre-sales companies and those with a small following will find this method especially challenging. However, there are ways to make ABM work for many businesses.
Find out how in this lunch session with Main Street CEO Dr. Lisa Richardson.
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