Is Account-Based Marketing Right for Your Small B2B?
When your buyer’s journey looks a lot more like a maze than a funnel, it can get expensive to reach sheer volume of prospects you need to tip the scales in your favor.
What if you could focus your energy on wooing a few high-value prospects instead? Learn how it works for high ROI on May 24 at 1PM.
Is Account-Based Marketing Right for Your Small B2B?
When your buyer’s journey looks a lot more like a maze than a funnel, it can get expensive to reach sheer volume of prospects you need to tip the scales in your favor.
What if you could focus your energy on wooing a few high-value prospects instead? Learn how it works for high ROI on May 24 at 1PM.
What is Account-Based Marketing?
Account-based marketing (ABM) is a strategy that concentrates your energy and resources on a set of target accounts in particular market. It’s a holistic view of marketing that prioritizes communication and relationships with existing clients rather than acquiring tons of prospects and leads.
ABM Benefits
ABM is not another one-size-fits-all marketing solution.
Account-based marketing definitely isn’t for every business, or even every B2B. Pre-sales companies and those with a small following will find this method especially challenging. However, there are ways to make ABM work for many businesses.
Find out how in this lunch session with Main Street CEO Dr. Lisa Richardson.
Learn how
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