From Scramble to Strategy: The Right Way to Generate Leads for Your Business with Events

Digital and live events can be a major win for your business, both in brand awareness and in leads. However, most business owners don’t use these opportunities properly. Instead, they rush to “do a webinar” or “do a live” or even “do a conference” without any solid plan for acquiring attendees or viewers, much less converting them into buyers.

Fortunately, it’s possible to build an effective marketing and growth strategy without a lot of money – but it does require effort and planning. Learn how to devise a strategy that fits your budget with real examples and suggested tools with Main Street MarTech CEO Dr. Lisa Richardson.