The Business Case for Web Accessibility
In 2018, the Department of Justice made it clear that websites serving the public fall under the jurisdiction of the Americans with Disabilities Act. This means that web accessibility – like accessible seating on public transportation, curb cuts and ramps, and other accommodations – is important to providing a delightful experience to all of your website’s users.
“This guidance will assist the public in understanding how to ensure that websites are accessible to people with disabilities. People with disabilities deserve to have an equal opportunity to access the services, goods and programs provided by government and businesses, including when offered or communicated through websites.”
Assistant Attorney General Kristen Clarke for the Justice Department’s Civil Rights Division
After the pandemic forced everyone online, it became glaringly apparent that the majority of websites were not accessible to a great number of users with disabilities. Generally, the default is to consider the needs of users with vision-based disabilities, but users with motor disabilities, missing limbs, cognitive disabilities and many others also use the web. And navigating an inaccessible web, when there is no choice, is difficult at best, impossible at the worst.
On June 14, join Main Street CEO Dr. Lisa Richardson as she shares the dangers of ignoring web accessibility problems (like expensive lawsuits) and how doing the right thing can be easier, less expensive, and more profitable than you may think.