Effective Fundraising Strategies for End-of-Year Campaigns


Maximize holiday season donations and engage supporters with compelling campaigns.
Growth Marketing: Accelerating Small Business & Nonprofit Success


Learn how growth marketing helps you achieve your goals faster.
Leveraging Content Strategy and SEO for Maximum Visibility


Learn practical ways to leverage content strategy and SEO to maximize visibility for your business or nonprofit.
How to Leverage Support to Grow Your Business


If you’re finding that you’ve hit a plateau in your business, you might be at the limit of what you can manage alone or with your small team. Chassidy Goggins of Servant’s Heart Services shares how to leverage support to grow your business. [Transcript coming soon!]
Using Marketing Events to Grow Your Your Business


In this episode of On Main Street, Dr. Lisa chats with Chief Organizer of Khaos Bibi Williams, of Organized Khaos Events.
3 Ways to Increase Your Local SEO Ranking [Video]


Here are 3 tips for using keywords in your local SEO strategy. Many local businesses go in blind, so here’s a video to help you do it right.
The Best Option for an Affordable Nonprofit Website


Websites as a service is like renting your website from an extremely accommodating landlord. Pay less now, and get your site going faster.
How to Run a Giving Tuesday Campaign [Webinar Replay]


Giving Tuesday is an online event that has the potential to maximize your fundraising reach.
Micro & Mighty: Driving Local Economic Development with Very Small Business


Dr. Lisa talks local economic development with Elroy P. Sailor and David Harrington.
What is a Marketing Technologist?


MarTech includes all the digital tools that are used to deliver your message to your market every day, as well as the software that measures, analyzes, and makes sense of the data they generate.