Learn how to measure success so you can create a successful strategy. Get started with our intro to content marketing metrics.
In earlier blog posts for our SEO series, I’ve shared quite a bit of information with you about building a solid SEO strategy that can boost your rankings, as well as the traffic Google and the other search engines send your way. I haven’t exactly spelled this out yet, but Google is where you want […]
The best SEO campaign and high rankings won’t help you if you don’t understand user behavior and preferences. Doing things right means the difference between bounces vs clickthroughs. It starts as simple as selecting what keywords and phrases you choose to rank for. If you pick something that your ideal customers and clients aren’t looking […]
Large websites like Wikipedia and those that have been around for a long time often have an edge in the competition for the top search result spots in your favorite search engines. That doesn’t mean you don’t have a shot at showing up on Page 1. Search engines like Big G weigh relevance pretty heavily […]
As soon as you start digging into search engine optimization, you’ll hear about site authority. Usually, it’s right after you learn about keywords. There’s a good reason for that – it is one of the big factors of how well you will rank for anything on your website. Let’s look at what you can do […]
If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank higher with the bare mention. One […]
Let’s talk about keywords. These are the words your target audience types into their favorite search engine (the Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO strategy. Figuring out how to find the right keywords for your business can be a challenge. Keywords and Key […]
Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than […]
SEO is a marketing tool that helps businesses rank higher in search. Local SEO is about optimizing for specific locations, while organic SEO covers broader terms and is not location specific. They are both important in making your website and online presence rank higher in search engine results pages (SERPs). When you’re looking for more […]
Content marketing can help you build brand authority by giving you ways to develop relationships with your customers and win trust.