From Findable to Unforgettable: How to Attract and Convert Donors & Customers

Understanding what people need to know and see about you, your products and services, and your business in order to make a buying decision is no small feat. Yet, it’s one of the most important keys to making sales happen. In addition to being great at what you do, you’ve got to be findable, credible, and ready to deliver.

So how do you make sure you’re in the right place when your customers are looking for you?

Content marketing is a long game, but the returns can be massive and long-lasting. Learn how to blend your short-term advertising tactics (for social media growth & website clicks, for example) with a long-term content strategy for lead generation based on research and audience feedback.