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Hybrid Event Production & Event Marketing

2022 State of the Woman Address

The 2022 edition of the State of the Woman Address presented the south’s first cryptocurrency conference for women.

Project Type

Event Marketing,
Hybrid Event Production

Client

Marvelous Light Empowerment Association

Project Manager

Organized Khaos Events

About the Project

For their annual women's empowerment conference, MLEA focused on cryprocurrency investing education.

For six years, Marvelous Light has started the year with a conference dedicated to women’s health, wealth, and professional wellbeing. For 2022, we partnered with Organized Khaos Events to provide end-to-end strategic planning and project management along with our event marketing & production services.

The Process

Complete Event Strategy, Marketing, & Production

Event Marketing

We built out the SOTWA event website, leveraged social ads and email marketing, and devised a social content campaign to let the world know that the South would host the first crypto conference specifically for women.

Event Content

Our creative team designed event signage, social media templates, sponsorship packets, and digital banners displayed throughout the event. By coordinating all collateral and decor with the established event brand, we presented a complete, cohesive experience for guests and partners.

Snapshot of the State of the Woman Address with live and online speaker on split-screen

Hybrid Event Production

We connected online and in-person attendees to deliver an entertaining and informative event that significantly increased brand awareness and participant enrollment for Marvelous Light’s financial education program, Brave Girls Trade.

Deliver

The Result

Do better marketing.
Get better leads.

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