The 2022 edition of the State of the Woman Address presented the south’s first cryptocurrency conference for women.
For six years, Marvelous Light has started the year with a conference dedicated to women’s health, wealth, and professional wellbeing. For 2022, we partnered with Organized Khaos Events to provide end-to-end strategic planning and project management along with our event marketing & production services.
We built out the SOTWA event website, leveraged social ads and email marketing, and devised a social content campaign to let the world know that the South would host the first crypto conference specifically for women.
Our creative team designed event signage, social media templates, sponsorship packets, and digital banners displayed throughout the event. By coordinating all collateral and decor with the established event brand, we presented a complete, cohesive experience for guests and partners.
We connected online and in-person attendees to deliver an entertaining and informative event that significantly increased brand awareness and participant enrollment for Marvelous Light’s financial education program, Brave Girls Trade.